Consumer scepticism has attracted increasing scholarly attention in recent years. However,
the scientific understanding of the development and consequences of consumer scepticism …

With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …

Corporate social responsibility (CSR) has become increasingly important for companies in
recent years. On the one hand, regulatory frameworks require the disclosure of measures for …

This paper aimed to investigate consumer scepticism towards third-party sustainability
labels in the context of food products, evaluating its role in the formation of the customer's …

Communication, as a discipline that generates a rich body of literature on CSR, has become
a critical contributor to CSR knowledge in social science. However, limited research exists to …

Purpose Drawing on symbolic interaction theory (SIT), this study aims to identify what makes
corporate social responsibility (CSR) communication more favorable to customers in the …

This study assessed the business-centered and CSR-centered diversity communication of
five American corporations along with the ensuing responses on the microblogging platform …

We investigate the role of social-media-triggered public pressure on corporate social
responsibility (CSR) that includes expectations of transparency and accountability on the …

This study examined how the roles of perceived brand-social cause fit (ie, functional fit and
image fit) and consumer skepticism in influencing consumers' perception of brand …

It has been generally assumed that higher levels of scepticism towards advertising
invariably lead to higher resistance to advertising appeals. The main purpose of the present …