Purpose This paper aims to explore the role of frontline employees (FLEs) as mediators in
transformative service processes within services targeting vulnerable users …

Purpose This editorial introduces a special issue of the Journal of Services Marketing,
dedicated to the concept of resilience in the services sector. This editorial aims to identify …

Purpose Disruptive shocks significantly compromise service contexts, challenging
multidimensional value (co) creation. Recent focus has been on consumers experiencing …

Purpose Drawing from transformative service research (TSR) and service ecosystem
perspectives, the author seeks to provide multi-level insights into gaming service systems …

Service marketplace challenges that are associated with multiple dimensions of
experienced vulnerability are vital challenges to be solved in order to maintain and develop …

Across much of service research, there has been increasing attention granted to consumer
wellbeing as a key outcome of value cocreation, with the potential to extend far beyond the …

Consumers do not make decisions in isolation; their decision-making is related to a broader
belief system in society. Particularly in the case of novel products, consumers become more …

Abstract The field of Transformative Service Research (TSR) has emerged over a decade
ago with a range of seminal and call-to-action papers which have subsequently sparked and …

The problem addressed in this study is the underrepresentation of Native American women
in doctoral programs in the United States. The purpose of this basic qualitative study was to …