Going on a journey: A review of the customer journey literature

Y Tueanrat, S Papagiannidis, E Alamanos - Journal of business research, 2021‏ - Elsevier
Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

Omnichannel retailing strategy: a systematic review

A Asmare, S Zewdie - … Review of Retail, Distribution and Consumer …, 2022‏ - Taylor & Francis
Technological advances and continued digitization are having a powerful impact on
consumer behaviour, market development, and business-consumer interactions …

[HTML][HTML] Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools

S Rusthollkarhu, S Toukola, L Aarikka-Stenroos… - Industrial Marketing …, 2022‏ - Elsevier
Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …

A data-driven approach to adaptive synchronization of demand and supply in omni-channel retail supply chains

MM Pereira, EM Frazzon - International Journal of Information Management, 2021‏ - Elsevier
The integration of selling and fulfillment processes triggered by omni-channels is
transforming the retailer's operations management. In this context, there is a lack of research …

Omni-channel capability and customer satisfaction: mediating roles of flexibility and operational logistics service quality

MF Sorkun, IÖ Yumurtacı Hüseyinoğlu… - International Journal of …, 2020‏ - emerald.com
Purpose This study aims to reveal how omni-channel capability leads to customer
satisfaction by examining the mediating roles of flexibility and operational logistics service …

The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal

J Barbosa, B Casais - International Journal of Retail & Distribution …, 2022‏ - emerald.com
Purpose Omnichannel implementation in retail requires business transformation and faces
several operational barriers. This research discusses how omnichannel has been …

Consumer logistics in contemporary shop**: a synthesised review

X Wang, YD Wong, T Chen, KF Yuen - Transport Reviews, 2023‏ - Taylor & Francis
Contemporary shop** is experiencing rapid changes with the increasing ubiquity of
technologies that can be utilised to create seamless omni-channel experiences. These …

The use of digital channels in omni-channel retail—an empirical study

ID Nagy, DC Dabija, RE Cramarenco… - Journal of Theoretical …, 2024‏ - mdpi.com
This article aims to highlight the influencing factors on omni-channel consumer attitudes
towards virtual shop** channels, providing the literature with a new conceptual model that …

[HTML][HTML] The implications of digitalization in retail service delivery on circular economy in Nigeria: An exploratory case study

JA Olaghere, HE Inegbedion, FO Osiobe - Sustainability, 2023‏ - mdpi.com
The circular economy (CE) model has gained greater recognition and acceptance in recent
years for its potential to enhance sustainability. Within this context, many practices in the …

Sorting out the sorting in omnichannel retailing

J Kembro, E Eriksson, A Norrman - Journal of Business …, 2022‏ - Wiley Online Library
The increasing complexity of today's omnichannels has led to challenges with logistics
efficiency and customer utility. In this paper, we show how retailers address these …