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Going on a journey: A review of the customer journey literature
Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …
customer behaviours and get insights into their experiences. While the term has been used …
Omnichannel retailing strategy: a systematic review
A Asmare, S Zewdie - … Review of Retail, Distribution and Consumer …, 2022 - Taylor & Francis
Technological advances and continued digitization are having a powerful impact on
consumer behaviour, market development, and business-consumer interactions …
consumer behaviour, market development, and business-consumer interactions …
[HTML][HTML] Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
A data-driven approach to adaptive synchronization of demand and supply in omni-channel retail supply chains
The integration of selling and fulfillment processes triggered by omni-channels is
transforming the retailer's operations management. In this context, there is a lack of research …
transforming the retailer's operations management. In this context, there is a lack of research …
Omni-channel capability and customer satisfaction: mediating roles of flexibility and operational logistics service quality
Purpose This study aims to reveal how omni-channel capability leads to customer
satisfaction by examining the mediating roles of flexibility and operational logistics service …
satisfaction by examining the mediating roles of flexibility and operational logistics service …
The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal
Purpose Omnichannel implementation in retail requires business transformation and faces
several operational barriers. This research discusses how omnichannel has been …
several operational barriers. This research discusses how omnichannel has been …
Consumer logistics in contemporary shop**: a synthesised review
Contemporary shop** is experiencing rapid changes with the increasing ubiquity of
technologies that can be utilised to create seamless omni-channel experiences. These …
technologies that can be utilised to create seamless omni-channel experiences. These …
The use of digital channels in omni-channel retail—an empirical study
This article aims to highlight the influencing factors on omni-channel consumer attitudes
towards virtual shop** channels, providing the literature with a new conceptual model that …
towards virtual shop** channels, providing the literature with a new conceptual model that …
[HTML][HTML] The implications of digitalization in retail service delivery on circular economy in Nigeria: An exploratory case study
The circular economy (CE) model has gained greater recognition and acceptance in recent
years for its potential to enhance sustainability. Within this context, many practices in the …
years for its potential to enhance sustainability. Within this context, many practices in the …
Sorting out the sorting in omnichannel retailing
The increasing complexity of today's omnichannels has led to challenges with logistics
efficiency and customer utility. In this paper, we show how retailers address these …
efficiency and customer utility. In this paper, we show how retailers address these …