Immersive virtual reality (VR) that utilizes head-mounted displays (HMD) is one of the key
emerging technologies of the 21st century and has drawn keen attention from consumers …

Augmented reality (AR) is currently considered as having potential for pedagogical
applications. However, in science education, research regarding AR-aided learning is in its …

Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism.
Drawn upon a presence perspective and a process theory, this research aims to explore …

As virtual reality (VR) technology enters mainstream markets, it is imperative that we
understand its potential impacts on users, both positive and negative. In the present paper …

Some people seem to have a 'talent'for spiritual experience: they readily sense the presence
of supernatural beings, receive special messages from God, and report intense feelings of …

In the wake of the remarkable popularity of augmented reality (AR) games, immersion has
emerged as a key trend, raising questions about the role immersion plays in games and the …

Deep engagement in video game-playing has the potential to be to be one important
determinant of the impact of playing violent video games, but there are currently no reliable …

Virtual reality technology is emerging as a valuable tool for a variety of disciplines, including
psychological research and theory, therapy, training, communication, medicine, education …

Immersive virtual environments (IVEs) allow individuals to see, hear, and feel digital stimuli
as if they were in the physical world. Two studies tested the power of embodied experiences …

A new wave of virtual reality (VR) development promises to make the technology
mainstream, and with it to provide an exciting new platform for consumer marketing. The …