Researchers and businesses are becoming more interested in encouraging employees to
engage in innovative work behavior in a highly competitive environment. The current study …

To achieve their innovation and service quality goals and effectively meet customers'
changing demands, hospitality firms are searching for different ways to encourage …

Big data analytics (BDA) has emerged as a significant area of research for both researchers
and practitioners in the retail industry, indicating the importance and influence of solving …

Factors promoting customer citizenship behaviour are of great interest to both practitioners
and academics because customer citizenship behaviour is a notable driver of business …

Continuous innovation is what helps companies survive the highly discontinuous
competition. Securing innovative work behaviour from employees has drawn the attention of …

Promoting innovative work behaviour and employee wellbeing has become essential as it
endows companies with competitive advantages to thrive in today's complex business …

The main aim of this study is to develop and test a model to understand guests' behavior to
visit green hotel by merging the theory of planed behavior (TPB) with theories of ethics and …

Purpose Employee's service innovative behavior lays the groundwork for bottom-up
innovation and ongoing service improvement in service firms. Therefore, it is vital for service …

The impact of pandemics on the tourism industry should be explored from the perspective of
those who will travel, go to the tourist places on vacation, and avail services from tourism …

While many empirical studies have examined the various factors that influence employee
innovative behavior (EIB), there have been few efforts to synthesize previous research to …