Purpose Small-and medium-sized enterprises (SMEs) often operate in environments
marked by high levels of turbulence. Such firms adopt digital technologies and platforms that …

Purpose This study aims to explore the role customer satisfaction play in mediating the
nexus between commitment, trust, relative dependence and customer loyalty from an …

Purpose This paper aims at understanding how automotive firms integrate customer
relationship management (CRM) tools and big data analytics (BDA) into their marketing …

The implementation of specialized software in the business supports the processes related
to production and employees' activities, and those providing quick access to the necessary …

The versatility of customer relationship management (CRM) systems has kept these
technologies popular over the years. These solutions have been integrated into …

Purpose The purpose of this paper is to investigate how customer relationship management
(CRM) implementation affects internal capital allocation efficiency, the efficiency with which …

Purpose This study aims to propose a framework for the development of implementation
guidelines (IGs) that can help consultants mitigate not-invented-here (NIH) syndrome during …

This paper intends to better understand the pre-exercise of modeling for direct marketing
response prediction and assess the predictive performance of machine learning. For this …

The motivation for this research was the desire to strengthen the scientific and
methodological base to reduce the global digital divide. The purpose of the article is to …

For the interpretation of digital entrepreneurship, the context in which the entrepreneurial
process takes place plays an important role. The context emphasizes that to analyze the …