Social media peer communication and impacts on purchase intentions: A consumer socialization framework
X Wang, C Yu, Y Wei - Journal of interactive marketing, 2012 - journals.sagepub.com
Consumer socialization through peer communication using social media websites has
become an important marketing issue through the development and increasing popularity of …
become an important marketing issue through the development and increasing popularity of …
The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country
The aim of this paper is to shed light on the roles of counter-conformity motivation, social
influence, and trust in explaining customers' intention to adopt Internet banking services …
influence, and trust in explaining customers' intention to adopt Internet banking services …
The red sneakers effect: Inferring status and competence from signals of nonconformity
This research examines how people react to nonconforming behaviors, such as entering a
luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in …
luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in …
Together we rise: How social movements succeed
Social movements, such as Black Lives Matter, surge when support grows for their social
justice goals. At their core, social movements advance when people act collectively by rising …
justice goals. At their core, social movements advance when people act collectively by rising …
Why is the crowd divided? Attribution for dispersion in online word of mouth
The widespread availability of online word of mouth (WOM) enables modern consumers to
assess not only the opinions of others about products and services, but also the extent to …
assess not only the opinions of others about products and services, but also the extent to …
The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
This paper investigates the effect of Schwartz's (1992) four cultural value orientations on the
values consumers ascribe to luxury products. In response to well-documented criticisms of …
values consumers ascribe to luxury products. In response to well-documented criticisms of …
Consumer responses to scarcity appeals in online booking
Scarcity appeals, highlighting a product or a service is scarce due to “high demand” or
“limited supply,” are ubiquitous in the travel industry. However, all scarcity appeals are not …
“limited supply,” are ubiquitous in the travel industry. However, all scarcity appeals are not …
The design communication assessment scale (DCAS): Assessing and adjusting the effectiveness of product design communications
This research integrates marketing literature, design theory, interviews with world-renowned
designers, and established scale development procedures to develop a reliable and valid …
designers, and established scale development procedures to develop a reliable and valid …
Scarcity appeal in advertising: Exploring the moderating roles of need for uniqueness and message framing
In this article we examine differences in the impact of message framing and scarcity appeal
types in advertisements on consumers with varying levels of need for uniqueness (NFU) …
types in advertisements on consumers with varying levels of need for uniqueness (NFU) …
Do affluent customers care when luxury brands go mass? The role of product type and status seeking on luxury brand attitude
Purpose–This paper aims to examine the joint effects of product type (hospitality services vs
goods) and consumers' need for status (low/Patricians vs high/Parvenus) on consumers' …
goods) and consumers' need for status (low/Patricians vs high/Parvenus) on consumers' …