The aim of this work is to shed light on the characteristics and relationship between
customer loyalty and publications by the companies on social networks; it has been …

In this editorial, we provide an overview of the evolution and impact of the Journal of
Interactive Marketing (JNM) over the past few years, identify the topics that have gained …

In the contemporary digital marketing context, this study aimed to investigate the influence of
firm-generated content and social media advertising on fast-food consumption patterns …

Purpose The purpose of this paper is to examine how users on social media view brands
with a heritage. Consumers commonly post opinions and accounts of their experiences with …

This paper aims to examine the key determinants of User-Generated Content (UGC)
affecting consumers' purchase intention toward buying vitamin and dietary supplement …

The aim of this work is to shed light on the characteristics and relationship between
customer loyalty and publications by the companies on social networks; it has been …

Abstract The Social Internet of Things (SIoT) amalgamates social networks with the Internet
of Things (IoT) to enable intelligent devices to form social connections analogous to human …

Purpose The purpose of this study is to investigate brand loyalty in halal fashion brands
through three loyalty routes, namely, quality-satisfaction-loyalty model, information sources …

Brand-to-brand (Br2Br) engagement on social media, where official brand accounts interact
using various dialog strategies, is a growing trend in interactive marketing. This paper …

Brand image assessment and maintenance are essential for branding. This paper constructs
an online data-driven quantitative brand image assessment method using the classic brand …