Corporate Reputation (CR) is essential to value generation and is co-created between a
company and its stakeholders, including supply chain actors. Consequently, CR is a critical …

Purpose This research aims to examine the influence of brand signals (transparency,
innovativeness and reputation) on brand trust and price fairness toward organic food …

Purpose Based on the chain liability and green halo effects, this study uses the perspective
of multi-tier supply chain management to examine the impact mechanism and boundary …

This study explores how ethnic minority destination endorsers as social media influencers
impact tourists' perception of authenticity and destination image. It sets up a structural model …

This study attempts to understand how green practices and green brand image affect trust,
affective commitment, and active participation in social network sites (SNS). Using social …

Purpose As corporate sustainability is systemic, it cannot be achieved without effective
involvement of suppliers. This study aims to examine the drivers of supplier companies' …

Purpose Evidence from previous literature indicates that adopting a new innovative
technology has a positive impact on a company's business performance. Much less work …

This study investigates the relationships among three main concepts: celebrity's media
exposure, celebrity's image, and country image. Additionally, the moderating role of …

Branding is critical in strategic marketing decisions since it identifies the various components
a company chooses to apply across the multiple products it sells. There are multiple reasons …

Empirical studies suggest that excessive financialization that firms invest in a high proportion
of financial assets will have a negative impact on firm value. This goes against the capital …