Determining destination image is a complex task, and the construct is often subjectively
assessed. No standardized system of analysis exists to determine destination image and its …

Purpose–This paper aims to examine the prevalence and trend of experimental research in
hospitality and tourism. Hospitality and tourism researchers have long been encouraged to …

In a highly competitive market, marketing staff are always looking for solutions to strengthen
what can be called their destination values (unique place, services, and human resources …

Destination image is a popular research domain in the tourism literature, yet few studies
focus on destination image as reflected by actual tourists׳ evaluations and reviews on social …

This article evaluates the contribution of commonly used symbolic elements–namely
destination name, logo and tagline–to the establishment of the destination brand. The …

This paper analyzes the image of Israel, a country subject to continuous conflicts, and the
effect of a political event on its image. A measurement model is examined before and after a …

Lack of research regarding destination brand measurement indicates that conceptualizing
how tourists evaluate a destination brand is complex. This study examined empirical …

Although the branding literature commenced during the 1940s, the first publications related
to destination branding did not emerge until half a century later. A review of 74 destination …

This research examines the interplay of tourism and political conflicts in the context of two
historically politically divided nations. Specifically, this research investigates the effect of …

Purpose This paper aims to propose and investigate the relationships among the
components of brand equity, and examining the effects of these components on overall …