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“I want you back”: On the strategic roles of boundary spanners in supplier switching-back processes
LA Poblete, A Bengtson - Industrial Marketing Management, 2020 - Elsevier
This paper builds upon literature addressing boundary spanners and switching suppliers in
order to explore an under-examined aspect of buyer–supplier relationships: how different …
order to explore an under-examined aspect of buyer–supplier relationships: how different …
Friends or strangers? Attempts at reactivating buyer–supplier relationships
L Poblete, A Bengtson - Journal of Business & Industrial Marketing, 2021 - emerald.com
Purpose The purpose of this paper is to explore an important management aspect of
business relationship dynamics, namely, the reactivation process of previously ended buyer …
business relationship dynamics, namely, the reactivation process of previously ended buyer …
Resource transformation in the reconstitution of broken interorganizational relationships
L Poblete - Journal of Strategy and Management, 2021 - emerald.com
Purpose Adopting aspects of the resource-based perspective and interorganizational
relational dynamics, this paper examines the notion of resource transformation in the …
relational dynamics, this paper examines the notion of resource transformation in the …
A Comparative Application of Machine Learning Approaches to Win-back Lost Customers
Today's consumer is more knowledgeable and conscious than in the past. For this reason, it
is quite possible for consumers to leave their service/product providers and start receiving …
is quite possible for consumers to leave their service/product providers and start receiving …