This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Awareness of antecedents and consequences of trust in m-commerce can enable m-
commerce service providers to design suitable marketing strategies. Present study …

The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …

Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …

With the proliferation of live streaming, there is evidence that online impulse buying is
becoming an emerging phenomenon. Although many studies have investigated impulse …

Live streaming commerce, which evolved from social commerce, has continued to flourish
rapidly over the past few years in China. It is a new business model that allows vendors to …

Since much online shop** is attributed to online impulse buying, it is important to define
this particular shop** process. This process has three important issues, perceived risk for …

This research investigates the extent to which Mobile Augmented Reality (MAR) apps can
influence user attitudes and shop** behavior. It empirically explores user experience and …