Purpose Understanding how to retain users of augmented reality (AR) shop** apps and to
motivate them to purchase is vital to the success of AR apps. This study assessed the chain …

Featured Application Shopee, SmartPLS 3. Abstract With the rapid growth of Augmented
Reality (AR) in e-commerce, it is necessary to conduct in-depth studies related to the …

The advent of metaverse technology has impacted the retail sector, sha** e-commerce
platforms into a new form of metaverse-based online shop** environments. The …

Immersive advertisements that enable the contextualization of products within the customer
experience are becoming a more common form of advertising. Such advertisements make it …

The influence of brand personality on brand love, perceived quality and purchase intention: a
study of e-retailing sites | Emerald Insight Books and journals Case studies Expert Briefings …

Augmented reality (AR) technology has the potential to transform how individuals interact
with real-world environments, offering individuals the unique capability to induce virtual …

This research study proposes a model to test the impact of advertising puffery on purchase
intention and brand loyalty involving the mediating role of ad‐related factors—likability of the …

The advancement of digital technology and the growth of e-commerce have significantly
changed the shop** channel choice behaviour (SCCB) of customers. This article presents …

Augmented Reality (AR) offers a rich business format, convenient applications, great
industrial potential, and strong commercial benefits. The integration of AR technology with …

This study conducted a confirmatory factor analysis (CFA) to investigate the impact of climate
change on human migration patterns and social vulnerability. The CFA model consisted of …