Data-driven models for industrial energy savings heavily rely on sensor data,
experimentation data and knowledge-based data. This work reveals that too much research …

Purpose The effect of the transition toward digital technologies on today's businesses (ie
Industry 4.0 transition) is becoming increasingly relevant, and the number of studies that …

In the present digital environment, a data-driven organizational culture has become a vital
emerging driver of organizational growth. This data-driven culture has assumed an …

Abstract Advances in Business Analytics in the era of Big Data have provided
unprecedented opportunities for organizations to innovate. With insights gained from …

The number of firms that intend to invest in big data analytics has declined and many firms
that invested in the use of these tools could not successfully deploy their project to …

In today's competitive marketplace, development of information technology, rising customer
expectations, economic globalization, and the other modern competitive priorities have …

Business analytics (BA) becomes increasingly important under rapidly changing business
environment. A research challenge is that BA use is not fully understood. We tackle this …

Marketing messages are most effective if they reach the right customers. Deciding which
customers to contact is an important task in campaign planning. The paper focuses on …

In this study, we leverage Information Technology (IT) readiness literature and resource-
based view (RBV) to investigate the impact of firm structural and psychological readiness on …

Purpose The purpose of the study is to investigate the impact of technological pillars of
Industry 4.0 based on knowledge to adopt the supply chain performance of Thai small and …