Purpose This paper aims to present a review of small and medium-sized enterprise (SME)
literature on the adoption of technology for marketing with the objective the knowledge …

Blockchain and the metaverse are believed to be the most disruptive technologies that
would transform the current tourism and hospitality landscape. Although publications on the …

Purpose The purpose of this paper is to apply institutional theory to demonstrate if and how
mimetic, coercive and normative pressures shape technology adoption in hotels and lead to …

Institutions are fundamental aspects for driving tourism and hospitality globally. They are the
socio-economic" rules of the game" that serve to shape and constrain human and …

This research aimed to examine technology practices through an Institutional Theory
perspective focused on isomorphism. Hotel managers in Natal (Northeast Brazil) were …

This study focused on the effects of strategic management capabilities, including human
resource capabilities, and technological capabilities, on the growth of micro-finances in …