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Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and …
Today's rapidly changing digital environments require service businesses to have a greater
understanding of digital media as new forms of digital communication shift how companies …
understanding of digital media as new forms of digital communication shift how companies …
Negativity bias in the diagnosticity of online review content: The effects of consumers' prior experience and need for cognition
The importance of online review valence is a subject of debate among scholars. Prior
studies mostly assumed valence as a “peripheral” cue derived from online review surface …
studies mostly assumed valence as a “peripheral” cue derived from online review surface …
Organizational responses to online employee reviews: A mixed-method research
While the impacts of negative online employee reviews were established, few have studied
organizational responses. A text mining of 18,962 Glassdoor reviews and 4386 …
organizational responses. A text mining of 18,962 Glassdoor reviews and 4386 …
Examining the influence of linguistic characteristics of online managerial response on return customers' change in satisfaction with hotels
For hotels, strengthening their relationships with customers to build loyalty and encourage
them to become repeat patrons enhances their financial performance. Online managerial …
them to become repeat patrons enhances their financial performance. Online managerial …
Trust in managerial response offsets negative review
Negative reviews are related to one of the most important challenges to hotels that must
figure out. Despite the negative reviews affect serverely to hotel revenue, it lacks in …
figure out. Despite the negative reviews affect serverely to hotel revenue, it lacks in …
Fear-driven surge: Food delivery apps in a changing world
M Das, M Ramalingam, K Goyal - Journal of Global Marketing, 2024 - Taylor & Francis
Pandemics tend to significantly disrupt the global business landscape, but they primarily
impact the hospitality industry. Meanwhile, in such a scenario, online purchasing …
impact the hospitality industry. Meanwhile, in such a scenario, online purchasing …
Raving fans or silent critics? Brand service recovery's impact on positive eWOM
Brand Service Recovery Strategies (BSRS) have garnered significant attention due to their
transformative potential in traditional business practices. However, the precise influence of …
transformative potential in traditional business practices. However, the precise influence of …
Understanding social and psychological effects of social media on contemporary digital consumers
Over the past few years, there has been a significant amount of research conducted on
social media communications, including attitude formation and expression (Yu et al., 2021; …
social media communications, including attitude formation and expression (Yu et al., 2021; …
Culture and electronic word of mouth: a synthesis of findings and an agenda for research
H Chan, MX Yang - Journal of Global Marketing, 2021 - Taylor & Francis
This introductory article synthesizes the findings of the five subsequent articles and identifies
a promising direction for research on how culture may impact electronic word of mouth …
a promising direction for research on how culture may impact electronic word of mouth …
The roles of culture in online user reviews: An empirical investigation
P Kusawat, S Teerakapibal - Journal of Global Marketing, 2021 - Taylor & Francis
Electronic word-of-mouth (eWOM) is a prominent source of information that significantly
influences consumer purchase decisions. Recent literature has extensively explored the …
influences consumer purchase decisions. Recent literature has extensively explored the …