An organisation should be concerned with more than just profit; it should also be concerned
with the social interests and welfare of the surrounding community. In order to ensure that …

The rapid development in the world of marketing shows that promotion is not only a tool to
increase sales, but also has a significant impact on the company's image and consumer …

Hospitals use of communication is a crucial aspect of patient care, yet medical material is
often hard to read and understand for patients. Issues related to lack of standardization, use …

The research presented here uses the Indonesian Surplus case study to examine how
brand reputation affects brand performance. The study employed a quantitative descriptive …

This study provides insights into the influence of state park image, visitor emotions, and
place identity on visitors' revisit intentions by considering the moderating impact of national …

Purpose Building upon uses and gratifications (UG) theory and social exchange theory, the
current study establishes a theoretical model to examine the underlying relationship …

Introduction This study investigates the determinants impacting consumer purchasing
behavior. Methods Utilizing multidimensional planned behavior theory alongside measures …

Purpose This study aims to investigate the impact of trust in the metaverse on the Islamic
banking sector, particularly in facilitating market success. Additionally, it seeks to explore the …

This study explores the impact of social media marketing activities and ESG green brand
involvement on the repurchase intention of green products among members of Taiwan's …

Purpose This paper aims to examine how message consistency pursued through integrated
marketing communications (IMC) can build a strong destination brand equity in a very …