Does my contribution to your crowdfunding project matter?
In this study, we consider the dynamics of crowdfunding project support over time. We
propose that people support crowdfunding projects financially when they believe that their …
propose that people support crowdfunding projects financially when they believe that their …
Prosocial goal pursuit in crowdfunding: Evidence from kickstarter
In reward-based crowdfunding, creators of entrepreneurial projects solicit capital from
potential consumers to reach a funding goal and offer future products/services in return. The …
potential consumers to reach a funding goal and offer future products/services in return. The …
Drawing goals nearer: Using the goal-gradient perspective to increase online game usage
Online games attract a huge number of players, sparking intense competition among game
developers, who must identify how they can retain players. While basic game design …
developers, who must identify how they can retain players. While basic game design …
From skill growth expectancy to online game commitment
Players' game commitment is relevant and important to game makers. Hence, we need to
know how to strengthen players' game commitment. The literature pointed out that two …
know how to strengthen players' game commitment. The literature pointed out that two …
Charity sport event participants and fundraising: An examination of constraints and negotiation strategies
Charity sport events provide participants with a meaningful event experience, and the
opportunity to support a charitable cause is a critical component of this experience. This …
opportunity to support a charitable cause is a critical component of this experience. This …
Strengthening loyalty of online gamers: Goal gradient perspective
CI Teng - International Journal of Electronic Commerce, 2017 - Taylor & Francis
The growing popularity of online gaming emphasizes the importance of understanding how
loyalty among online gamers can be strengthened. The goal gradient theory has not yet …
loyalty among online gamers can be strengthened. The goal gradient theory has not yet …
[BOOK][B] Techniques of social influence: The psychology of gaining compliance
D Dolinski - 2015 - library.oapen.org
This accessible text provides an overview of different social influence techniques, which
people use in order to make others meet various requests, suggestions and commands …
people use in order to make others meet various requests, suggestions and commands …
The impact of victims' imagery on charity crowdfunding campaigns: how photos of victims doing nothing to help themselves elicit fewer donations
G Buskila, D Perez - Journal of Advertising Research, 2022 - Taylor & Francis
As fundraising becomes more competitive, charitable organizations increasingly invest in
maximizing the effectiveness of their appeals. The current study shows that, all else being …
maximizing the effectiveness of their appeals. The current study shows that, all else being …
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal
Charitable donations can be influenced by the level of progress a cause has made toward
its fundraising goal. The current work demonstrates how jointly considering more than one …
its fundraising goal. The current work demonstrates how jointly considering more than one …
(Mis) alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms
Although textual and facial emotion expressions in prosocial appeals have been studied
separately in past research, there has been little work on the misalignment (compared to …
separately in past research, there has been little work on the misalignment (compared to …