Purpose Technological advances in the last decade have caused both business and
economic sectors to seek for new ways to adapt their business models to a connected data …

Thriving family businesses in tourism and hospitality: A systematic review and a synthesis of the
relevant literature | Emerald Insight Books and journals Case studies Expert Briefings Open …

Is it already the end of the influencers' era? More specifically the human influencers' era?
Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as …

Companies that want to survive in the era of information technology disruption characterized
by hyperconnected business operations must quickly adopt social media technology. The …

Purpose This paper aims to measure the intention to use digital marketing strategies to
enhance the performance of tourism business as well as the extent of digital renovation …

Purpose This study examines the influencing factors of smart technology use behaviour
(STUB), influencing tourist satisfaction and enhancing revisit intention for the Chinese …

Purpose This study aims to explore whether the blockchain technology (BCT), as a unique
and distinctive resource, affects the development of unique capabilities and the integration …

Purpose This study explores central questions related to the connection between social
media marketing activities (SMMAs), user engagement and the self-brand connection of …

Purpose The aim of this study is first, to investigate the relative effect of user-generated
content (UGC) and firm-generated content (FGC) on online brand advocacy, and second, to …

The small and medium enterprises (SMEs) working in UAE are facing challenges to develop
a competitive advantage. The bad decision-making by the management is the reason …