Multiattribute utility theory has a long history of application in engineering and systems
design. These applications rely almost exclusively on two types of utility functions: the …

The four Ps of the marketing mix (Product, Price, Place, and Promotion) serve as a
framework for characterizing the marketing decisions made during the product development …

Usage context-based design (UCBD) is an emerging design paradigm where usage context
is considered as a critical part of driving factors behind customers' choices. Here, usage …

Choice models play a critical role in enterprise-driven design by providing a link between
engineering design attributes and customer preferences. However, existing approaches do …

To avoid failures in the marketplace, the control of the risks in product innovation and the
reduction of the innovation cycles require fast and valid assessments from customers. An …

Design optimization in market system research commonly relies on Discrete choice analysis
(DCA) to forecast sales and revenues for different product variants. Conventional DCA …

When design decisions are informed by consumer choice models, uncertainty in choice
model predictions creates uncertainty for the designer. We investigate the variation and …

Abstract The Next Generation NATO Reference Mobility Model (NG-NRMM) plays a vital role
in vehicle mobility prediction and mission planning. The complicated vehicle–terrain …

We seek to elicit individual design preferences through human-computer interaction. During
an iteration of the interactive session, the computer queries the subject by presenting a set of …

An important part of the engineering design process is prototy**, where designers build
and test their designs. This process is typically iterative, time consuming, and manual in …