By 2025, when most of today's psychology undergraduates will be in their mid-30s, more
than 5 billion people on our planet will be using ultra-broadband, sensor-rich smartphones …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim
that our senses report back objective reality, cognitive scientist Donald Hoffman argues that …

Can we better understand modern consumer behavior by examining its links to our ancestral
past? We consider the underlying motives for consumption and choice from an evolutionary …

Maslow's pyramid of human needs, proposed in 1943, has been one of the most cognitively
contagious ideas in the behavioral sciences. Anticipating later evolutionary views of human …

Where did we come from? What is our connection with other life forms? What are the
mechanisms of mind that define what it means to be a human being? Evolutionary …

Sexual and asexual reproduction are found throughout the plant and animal kingdoms.
Asexual reproduction has its advantages, chief among which is that it does not require the …

This is a book I secretly wanted to write. I have long believed that what is wrong with all
psychology textbooks (including those I have written) is their overlong chapters. Few can …

The use of sacred values by humans to enforce cooperation has been seen throughout
human history, as demonstrated by philosophers like Marx and Aristotle observing that …

Personality, 10th ed. Page 1 Jerry M. Burger Santa Clara University Personality Tenth
Edition Australia • Brazil • Mexico • Singapore • United Kingdom • United States …