Social norms are the glue that holds society together, yet our knowledge of them remains
heavily intellectually siloed. This article provides an interdisciplinary review of the emerging …

Norms prescribe how to make decisions in social situations and play a crucial role in
sustaining cooperative relationships and coordinating collective action. However, following …

Background The COVID-19 pandemic is a global health crisis, yet certain countries have
had far more success in limiting COVID-19 cases and deaths. We suggest that collective …

The social norm-based intervention is a frequently used tool for encouraging pro-
environmental behavior. In designing effective interventions, however, both practitioners and …

Social science research has highlighted “honor” as a central value driving social behavior in
Mediterranean societies, which requires individuals to develop and protect a sense of their …

Contemporary society is facing many social dilemmas—including climate change, COVID-
19, and misinformation—characterized by a conflict between short-term self-interest and …

Cross-cultural comparisons often investigate values that are assumed to have long-lasting
influence on human conduct and thought. To capture and compare cultural values across …

The emergence of COVID-19 dramatically changed social behavior across societies and
contexts. Here we study whether social norms also changed. Specifically, we study this …

Global challenges like the climate crisis and pandemic outbreaks require collective
responses where people quickly adapt to changing circumstances. Social norms are …

The realization that most behavioral science research focuses on cultures labeled as
WEIRD—Western, educated, industrialized, rich, and democratic (Arnett, 2008; Henrich et …