Fostering netizens to engage in rumour-refuting messages of government social media: a view of persuasion theory
Government agencies have increasingly established their official accounts to disseminate
information and publish rumourrefuting messages (RRMs) on social media platforms …
information and publish rumourrefuting messages (RRMs) on social media platforms …
Digitalization in the event industry: a bibliometric analysis
A Romanova - EuroMed Journal of Business, 2024 - emerald.com
Purpose The paper aims to provide an overview of the state-of-the-art of the event industry in
the context of digitalization to understand how digital technologies change the event industry …
the context of digitalization to understand how digital technologies change the event industry …
Theoretical Foundations of Customer Engagement in Social Media–Implications for Businesses
M Wattenberg - International Conference on Human-Computer …, 2024 - Springer
Customer engagement (CE) is a conceptual approach to describing the engagement and
interactions of social media users with company websites. The vast majority of empirical …
interactions of social media users with company websites. The vast majority of empirical …
Enhancing social media engagement in Japan: An empirical study of design and content factors on brand account
Y Tanaka, L Huang - International Journal of Marketing & Distribution, 2024 - jstage.jst.go.jp
What brand post characteristics increase consumer engagement activities (eg, the number
of likes, shares, replies, etc.) on social media? Although many scholars have empirically …
of likes, shares, replies, etc.) on social media? Although many scholars have empirically …
[BOOK][B] Social Computing and Social Media: 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024 …
A Coman - 2024 - books.google.com
The 16th International Conference on Social Computing and Social Media (SCSM 2024)
was an affiliated conference of the HCI International (HCII) conference. The conference …
was an affiliated conference of the HCI International (HCII) conference. The conference …
Social media management: Choose measures of success on Instagram
D Gunina - Review of Socio-Economic Perspectives, 2023 - reviewsep.com
This study aims to demonstrate the different results of particular methods applied for
answering the same research question. By conducting field study, Instagram marketing …
answering the same research question. By conducting field study, Instagram marketing …
Social Computing and Social Media
A Coman, S Vasilache - Springer
The 15th International Conference on Social Computing and Social Media (SCSM 2023)
was an affiliated conference of the HCI International (HCII) conference. The conference …
was an affiliated conference of the HCI International (HCII) conference. The conference …