Prior to a movie release in theaters, trailer advertising provides valuable information that can
help viewers and investors form expectations about the movie's future success. While …

A trailer is a brief description of a film and provides a 1 to 3 minute cinematic experience that
displays images from the film to influence consumer behavior. This research was conducted …

Video game trailers are very useful tools for attracting potential players. This research
focuses on analyzing the emotions that arise while viewing video game trailers and the link …

In this paper, we extend the current research in the recommendation system community by
showing that users did attach ethical consideration to items. In an experiment (N= 111) that …

The aim of the research is to examine the social media activities of film promoters and the
factors that have an impact on public decision-making and to watch film in the cinema. This …

This research sees comedy film being mostly produced in Indonesia and an important part in
Indonesia's cinema history. From the viewpoint of cinema practitioners, comedy film is one of …

Movie theaters and platforms offer a wide selection of movies that require filtering to match
the preferences of individual users. Recommender systems are an effective tool for this task …

The film industry is a billion dollar, global industry that heavily relies on advertisements
known as “film trailers” to captivate an audience's attention and promote movies. Before a …

Chinese subtitling of English trailers is essential for marketing foreign films in China, and
there is a need to focus on audience reception. Ideal subtitles are expected to provide a …

Release of a theatrical movie trailer is a major marketing practice and a considerable cost is
associated with it. Evaluating the effectiveness of a theatrical movie trailer before its release …