The choice of cosmetics by consumers affects their satisfaction and self-confidence,
highlighting the value of specific products. Although the cosmetics market is quickly …

According to several past research, celebrity endorsement consistently draws positive
responses from buyers to advertisements. Aziz et al.(2019) and Ahmad et al.(2019) previous …

Marketing is a process used by marketing managers to conceptualize strategies relatable to
consumers to deliver value, strengthen brand value, and ultimately purchase intentions …

This research project is about celebrity endorsements as a marketing strategy. While
celebrity endorsements are risky, they are widely used by many companies nowadays as a …

The study aims to explore L'Oreal's organizational culture by analyzing the dimensions of
Schein's model (basic assumptions, value, and artifacts). The study relied on an exploratory …

Popularitas dunia K-Pop dan K-Drama mempunyai dampak pada dunia kecantikan
Indonesia (Sarosa, 2018). Pada masa Covid-19, skincare merek lokal juga semakin …