Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …

Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …

A nexus of technological advances and an increasingly competitive environment of the retail
industry has taken the phrase,“Customer is the King” to a new tangent altogether. It has …

Marketers increasingly use social media platforms as a promotion channel, and doing this,
they prefer highly interactive social media because it allows consumers to socialize and …

Social media has become an attractive platform for users to exchange health information
with others. However, little research has been done to identify the determinants of health …

Virtual community membership has a strong influence on a tourist's behaviours and the way
information is transmitted. Drawing on trust transfer theory as a theoretical framework, this …

The transition economies of Eastern Europe present both the opportunities and challenges
for companies operating in these markets. On one hand, these countries have a large …

The medical tourism industry in Malaysia has grown drastically over the past ten years. This
research seeks to determine the demographics of the medical tourists that are visiting …

Mobile banking services have been a significant breakthrough in the electronic banking
system and have many potential demands for online banking services to connect with …

The study explored what benefits to small or medium-sized firms (SMEs) could be derived
from the development of a social media marketing strategy. Results indicated that Facebook …