Psychological reactance theory is a commonly relied upon framework for understanding
audience members' resistance to persuasive health messages. This review article provides …

Background: Tales were transmitted from one generation to another, enriching young
people with values, beliefs, imagination and creativity. Children's literature still plays a …

Both liberals and conservatives believe that using facts in political discussions helps to
foster mutual respect, but 15 studies—across multiple methodologies and issues—show that …

In the digital era, marketers increasingly use storytelling techniques to narratively transport
and persuade their customers. This paper pursues three primary objectives:(1) to integrate …

This meta-analysis assessed the persuasive effects of narratives in health communication. A
search of the literature identified 25 studies (N= 9,330) that examined the effects of …

Over the past decade, the field of natural language processing has developed a wide array
of computational methods for reasoning about narrative, including summarization …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

One popular concept to capture the experience of being immersed into the world of a story is
that of transportation. This article examines the factorial validity of the Transportation Scale …