Mobile marketing: A literature review on its value for consumers and retailers
The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shop**, and consumers' use of mobile …
value for consumers and retailers. Mobile device shop**, and consumers' use of mobile …
Mobile marketing research: The-state-of-the-art
Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …
various fields to contribute to the growing body of knowledge on the phenomena. Although …
Understanding the Blockchain technology adoption in supply chains-Indian context
Blockchain technology (BT) is expected to bring a revolutionary paradigm shift in the manner
the transactions are carried in the supply chains. BT provides better visibility and …
the transactions are carried in the supply chains. BT provides better visibility and …
Mobile marketing in the retailing environment: current insights and future research avenues
Mobile marketing, which involves two-or multi-way communication and promotion of an offer
between a firm and its customers using the mobile, a term that refers to the mobile medium …
between a firm and its customers using the mobile, a term that refers to the mobile medium …
Measuring consumers' level of satisfaction for online food shop** during COVID-19 in Italy using POSETs
The pandemic COVID 19 has upset the economic, social, financial, and general behavioral
systems. Global crisis has a large impact overall and related fallouts significantly affect …
systems. Global crisis has a large impact overall and related fallouts significantly affect …
A model of traveller acceptance of mobile technology
With the growing popularity of mobile technology, mobile communications are becoming an
important channel for tourism organisations. This study builds upon a conceptual framework …
important channel for tourism organisations. This study builds upon a conceptual framework …
Explaining the adoption of transactional B2C mobile commerce
Purpose–Given the proliferation of mobile devices, m‐commerce is expected to experience
a substantial growth. However, most m‐commerce applications except for a few have failed …
a substantial growth. However, most m‐commerce applications except for a few have failed …
Understanding the behavior of mobile data services consumers
Due to rapid advances in the Internet and wireless technologies, a ubiquitous computing
world is becoming a reality in the form of mobile computing. At the center of this …
world is becoming a reality in the form of mobile computing. At the center of this …
[PDF][PDF] The impact of internet user shop** patterns and demographics on consumer mobile buying behaviour
E Bigne, C Ruiz, S Sanz - Journal of Electronic Commerce Research, 2005 - ojs.jecr.org
In less than 15 years, the mobile phone has become an essential part of our daily lives. It is
no longer a luxury item and has become one of the most commonly used daily consumer …
no longer a luxury item and has become one of the most commonly used daily consumer …
[PDF][PDF] A conceptual framework and propositions for the acceptance of mobile services
Mobile services are heralded to create a tremendous spectrum of business opportunities.
User acceptance of these services is of paramount importance. Consequently, a deeper …
User acceptance of these services is of paramount importance. Consequently, a deeper …