Color is a pervasive feature of our psychological experience, having a role in many aspects
of human mind and behavior such as basic vision, scene perception, object recognition …

Empirical work on color and psychological functioning has a long history, dating back to the
19th century. This early research focused on five different areas: Arousal, physical strength …

Colours carry social connotations like pink for girls and blue for boys. In a cross-sectional
study, we investigated whether such early gender coding might be reflected in absolute …

What makes a colored image, eg an abstract painting or a landscape, look pleasing? We
hypothesized that a preference for complex color compositions, such as paintings and …

The research exploited a unique architectural setting of a university residence hall
composed by six separate buildings that matched for every architectural detail and differed …

It is widely believed that children will choose furniture that has the same color as their
preferred color. Furthermore, for different categories of furniture, the color they preferred for …

In Western societies, the stereotype prevails that pink is for girls and blue is for boys. A third
possible gendered colour is red. While liked by women, it represents power, stereotypically …

The concept of subjective value is central to current neurobiological views of economic
decision-making. Much of this work has focused on signals in the ventromedial frontal lobe …

We investigated cultural differences between US and Japanese color preferences and the
ecological factors that might influence them. Japanese and US color preferences have both …

The aim of the present study was to examine whether fostering positive activating affect
during multimedia learning enhances learning outcome. University students were randomly …