The dynamic landscape of consumer behavior is pressuring companies to adapt to rapidly
evolving consumer expectations. The burgeoning interest in the supply chain management …

Purpose This study aims to investigate customers' personal innovativeness (PI) as an
influencing factor of omni-channel customer experience throughout pre-purchase, purchase …

Omnichannel distribution is a retail innovation that provides a seamless purchasing
experience to customers through cohesive experience across channels, cross-channel …

Purpose This research explores the concept of omnichannel fulfillment steering (OFS) and
demonstrates how retailers can influence a consumer's fulfillment decisions through …

E-commerce deliveries have grown significantly in the last decade, generating increased
environmental impacts. While e-commerce grows, there is a need to integrate sustainability …

Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era,
considering the industry's competitiveness and technological disruption. If sources of …

In this article, we aim to investigate the influence of electronic service quality (ESQ) on
customer patronage and examine the moderating effect of advanced technology in this …

The study explores the factors that influence consumers to choose between online and
offline channels for purchasing products and services. Using a quantitative approach, data …

Omni-channel retailing has become the strategy for a competitive edge for most of the
retailers relying on a network of brick-and-mortar stores. The COVID-19 pandemic …

Nowadays, when shop** for products, retail customers are presented with many different
options in how you can order and receive a product. Customers can fulfil their demand via …