Purpose–The purpose of this study is to shed light on the consumption of second-hand
luxury brands, identifying the meanings attached to second-hand luxury possessions in the …

Consumer interest in collecting is surging globally, with the behaviour prevalent as a hobby
and for investment. Additionally, collecting is technologically advancing and continues to …

In the past 40 years there has been an increase in second-hand consumption among
consumers (Guiot and Roux 2010), since the 'shame and stigma associated with second …

The previously used luxury fashion market uses various terms, such as vintage, secondhand
luxury, eco-fashion, retro, antique and ethical fashion. Researchers focusing on secondhand …

This article explores the role of nostalgia as a motivation for retro sewing and the ways in
which nostalgia shapes the practices of retro sewing. Retro sewers circumvent typical …

Most people have collected products at some point in their lives; however, little is known
about how people are socialized to collect. This mixed methods study recruited 213 …

Companies resort to product repositioning to improve brand image. However, the
repositioning of items can result in negative reaction from consumers, particularly among …

Retro sewers, defined for the purposes of this study as women who sew vintage-inspired or
vintage-reproduction clothing for themselves for everyday use, are a group that has not …

The explosive growth of markets for circulating pre-owned luxury brands increases the
complexity of luxury branding and the resales of pre-owned luxury items, thus necessitating …

Nöropazarlama, deney yönteminin uygulanabilmesi sonucu pazarlama stratejilerinin
belirlenmesine, daha sağlıklı ve verimli pazarlama kararlarının alınmasına yardımcı …