Using an online survey and qualitative analysis, this study examined the role of control
mutuality in social media engagement to provide insight for social media strategy creation …

During the# MeToo movement, social movement organizations (SMOs) played a crucial role
in the online mobilization by utilizing various message frames and appealing hashtags …

The principle of engagement underlies much of the relational and organization–public
communication research. Unfortunately, the principle of engagement suffers from a lack of …

In the course of the past century, public relations has become a normal part of the
promotional environment that surrounds us on a day-to-day basis. It has been integrated into …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

Dialogic theory and engagement hold great potential as frameworks for thinking about how
social media can facilitate public discussions about social issues. Of course, having the …

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J.
Holladay provide a broad and thorough look at the field of public relations in the world today …

The aim of our themed symposium is to explore the limits and possibilities of corporate
reputation for enabling corporate accountability. We articulate three perspectives on …

In this article I consider the importance of paradigmatic variety in the scholarly field of public
relations. I reflect on the role that both conflict and cooperation between different paradigms …

Names: Ihlen, Øyvind, editor.| Fredriksson, Magnus, editor. Title: Public relations and social
theory: key figures and concepts/edited by¢ yvind Ihlen and Magnus Fredriksson …