Storytelling has been prevailing in the tourism industry and considered as an effective
communication tool. However, the knowledge of what and how stories connected to …

Empirical research has shown that incorporating big data into tourism and hospitality
forecasting significantly improves prediction accuracy. This study presents a comprehensive …

Focusing on the application of artificial intelligence, this study investigates the impact of
emotional display on user engagement with computer-generated imagery influencers …

Studies integrating textual data for forecasting have mainly focused on the overall sentiment
reflected in text. Yet textual data convey various types of information, such as review topics …

Tourists' images of destinations posted on online travel agency (OTA) platforms are
important information sources for potential tourists to perceive and construct destination …

While there has been a growing interest in adopting videos as a data source, the use of
video analytics, as a method, in gaining deep insights into tourism and hospitality theories …

This study systematically and critically synthesises how the notion of authenticity has been
addressed in the extant events literature to foster social sustainability in host destinations …

This study utilized image-based experimental methods to explore the intersection of
sustainability, gastronomy tourism, and Artificial Intelligence (AI), with a focus on promoting …

User-generated photos (UGPs) and marketer-generated photos (MGPs) play a crucial role in
reducing uncertainty during hotel booking. However, inconsistencies between these two …

The fast-changing social media landscape have seen a paradigm shift in how we interact
with and research space, place and environment in tourism. Social media presents both …