This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …

Despite recognition of the harmful effects of common method bias (CMB), its causes,
consequences, and remedies are still not well understood. Therefore, the purpose of this …

ChatGPT can revolutionize education by enhancing student engagement and making
learning more personalized. Drawing on UTAUT2, this study investigated determinants of …

Metaverse, which combines a number of information technologies, is the Internet of the
future. A media for immersive learning, metaverse could set future educational trends and …

Immersive virtual reality (VR) that utilizes head-mounted displays (HMD) is one of the key
emerging technologies of the 21st century and has drawn keen attention from consumers …

The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …

Purpose A crucial question still remains unanswered as to whether data analytics-oriented
business intelligence (hereafter, BI) technologies can bring organizational value and …

This mixed-method investigation proposes and empirically tests a human-Artificial
Intelligence (AI) relationship development model in the context of social chatbots. Utilizing …

The outbreak of COVID-19 has accelerated the building of resilient supply chains, and
supply chain digitalization is gradually being recognized as an enabling means to this end …

This study explores the impact of digitalization on technological (product and process)
innovations in German small and medium-sized enterprises (SMEs). In particular, three …