Over-the-top (OTT) platforms: a review, synthesis and research directions
Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …
telecommunications have changed the pattern of media consumption among consumers …
What drives user stickiness and satisfaction in OTT video streaming platforms? A mixed-method exploration
S Periaiya, AT Nandukrishna - International Journal of Human …, 2024 - Taylor & Francis
Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …
increased in popularity, there is limited academic research into its usage. However, there is …
Play, pause or praise?–a dual factor theory exploration of continuance, discontinuance and recommendation intentions in OTT platforms
AT Nandukrishna, SP - World Leisure Journal, 2024 - Taylor & Francis
The digital entertainment landscape has been dynamically evolving in recent years,
particularly with the escalating prominence of Over-The-Top (OTT) platforms. This research …
particularly with the escalating prominence of Over-The-Top (OTT) platforms. This research …
FOMO related consumer behaviour in marketing context: A systematic literature review
The number of studies on the fear of missing out (FOMO) has increased with the increasing
variety of phenomena discussed. However, researchers observe that not many studies in the …
variety of phenomena discussed. However, researchers observe that not many studies in the …
Human Factors Affecting Video Streaming Service Selection
S Wallace - 2024 - keep.lib.asu.edu
Choosing a video streaming service to subscribe to involves a complex decision-making
process consisting of multifaceted factors that consumers must carefully consider. This …
process consisting of multifaceted factors that consumers must carefully consider. This …
Entretenimiento, flujo de la experiencia, satisfacción, y WOM con relación a la intención de continuar en los servicios de video por streaming
FE Fuentes Gamarra, IA Salcines Moro - repositorioacademico.upc.edu.pe
El presente estudio tiene como objetivo investigar los factores determinantes en la intención
de continuidad de los usuarios en los servicios de streaming de video (OTT). Abordando las …
de continuidad de los usuarios en los servicios de streaming de video (OTT). Abordando las …
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