Research into consumer ethnicity is a vital discipline that has substantially evolved in the
past three decades. This conceptual article critically reviews its immense literature and …

Using critical technocultural discourse analysis with attention to netnography and the
insights of visual rhetoric, this study evaluates the online productions of 4 hijabi (veiled) …

Purpose This study aims to explore consumption practices of new middle-class Indian
women to explicate how they are challenging traditional social norms and redefining their …

Purpose–The purpose of this paper is to contribute to a more nuanced understanding of
Asian consumer culture by exploring how hungry ghost death ritual in the Buddhist world …

In this paper the authors identify and investigate the key factors which influence intentions to
purchase passenger cars among consumers in Pakistan. A questionnaire was developed to …

Rituals connect individuals with common beliefs and values; they mark transformational
events or incidents, and they re-instantiate rules, norms and practices that underlie the …

This article examines emergent consumption patterns in Vietnam's shifting transportation
market and then considers them within broader design and marketing infrastructures …

The purpose of this study is to examine the extent of which culture influences the food
consumption process. More specifically, our research will focus on the consumption process …

The retail industry is confronted with unprecedented change. The recession of the mid
2000's marked not only an economic but cultural shift across the country resha** the retail …

This study examines the identity transformation among the Chinese young consumers who
resided in Shanghai, China. The living environment has heralded an era of multiple market …