Purpose–The collective, interactive aspects of service experience are increasingly evident in
contemporary research and practice, but no integrative analysis of this phenomenon has …

Purpose–The purpose of this paper is to analyze how the service infusion literature explains
competitive advantage through services. The four strategic management theories …

Although new service development (NSD) studies have contributed to develo**
systematic approaches to service innovation, their product-oriented and provider-centric …

The co-creation of value and the coproduction of value proposition have attracted enormous
interest in the B2B service and solutions research. To analyze this body of knowledge, we …

Little is known about how omnichannel retailers should integrate their channels to provide
their customers with seamless shop** journeys, or how this can impact desirable …

Manufacturing companies that adopt the servitization strategy usually show lack of
knowledge regarding the service offering associated to their manufactured products …

Purpose The purpose of this paper is to study service innovation in product companies
(servitization) by considering the relationship (moderation) between product companies and …

A substantial body of literature has been built up in experience marketing. In spite of that
there is no cohesive framework that has systematically examined antecedents, formation …

Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …

The studies to date on service research have provided a generic overview on customer's
positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction) …