It is really not a game: An integrative review of gamification for service research
Gamification has attracted considerable practitioner attention and has become a viable tactic
for influencing behavior, boosting innovation, and improving marketing outcomes across …
for influencing behavior, boosting innovation, and improving marketing outcomes across …
Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective
This study draws upon Behavioral Reasoning Theory and the Technology Acceptance
Model to investigate consumer engagement with AI‐powered voice assistants. The study …
Model to investigate consumer engagement with AI‐powered voice assistants. The study …
Applying cognitive evaluation theory to analyze the impact of gamification mechanics on user engagement in resource recycling
CL Hsu - Information & Management, 2022 - Elsevier
Public awareness of the need to protect the environment has been on the rise given the
widespread, continuous degradation of the global environment. Governments and …
widespread, continuous degradation of the global environment. Governments and …
Exploring the impact of gamification elements in brand apps on the purchase intention of consumers
The purpose of this manuscript is to understand how the elements of the game apps impact
the intention of purchase of a consumer with the mediating effect of perceived enjoyment …
the intention of purchase of a consumer with the mediating effect of perceived enjoyment …
The more the better? Data disclosure between the conflicting priorities of privacy concerns, information sensitivity and personalization in e-commerce
MHJ Gouthier, C Nennstiel, N Kern, L Wendel - Journal of Business …, 2022 - Elsevier
E-commerce companies are beginning to use data analytics to individually address their
customers, as such firms are strongly dependent on customers' willingness to disclose …
customers, as such firms are strongly dependent on customers' willingness to disclose …
Assessing the relationship between gamified advertising and in-app purchases: a consumers' benefits-based perspective
Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is
affecting any consumers cohort, millennials represent the lion's share among m-commerce …
affecting any consumers cohort, millennials represent the lion's share among m-commerce …
Understanding the dark side of gamified interactions on short-form video platforms: Through a lens of expectations violations theory
Short video games saw explosive growth and due to their rich content and strong
communication features have provided a new marketing platform for corporate commercial …
communication features have provided a new marketing platform for corporate commercial …
Develo** a scale for gamified e-service quality in the e-retailing industry
Purpose This paper aims to develop a validated scale that can help in measuring the
gamified e-service quality (GE-SQ) in the e-retailing industry. Design/methodology/approach …
gamified e-service quality (GE-SQ) in the e-retailing industry. Design/methodology/approach …
[HTML][HTML] The influence of gamification and information technology identity on postadoption behaviors of health and fitness app users: Empirical study in the United …
P Esmaeilzadeh - JMIR Serious Games, 2021 - games.jmir.org
Background: The use of health and fitness apps has been on the rise to monitor personal
fitness and health parameters. However, recent research discovered that many users …
fitness and health parameters. However, recent research discovered that many users …
[HTML][HTML] Ethics of gamification in health and fitness-tracking
C Arora, M Razavian - … Journal of Environmental Research and Public …, 2021 - mdpi.com
The use of game-like elements is become increasingly popular in the context of fitness and
health apps. While such “gamified” apps hold great potential in motivating people to improve …
health apps. While such “gamified” apps hold great potential in motivating people to improve …