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Brand hate: a systematic literature review and future perspectives
The duplex theory posits that consumer animosity towards brands emerges when
expectations remain unmet, culminating in dissatisfaction. Despite increasing interest in …
expectations remain unmet, culminating in dissatisfaction. Despite increasing interest in …
Inward negative emotions and brand hate in users of snow-sports' brands
Purpose The aims of this study are to analyse the impact of brand-centric relationships
(individual and collective) and negative emotions on brand hate felt towards brands used in …
(individual and collective) and negative emotions on brand hate felt towards brands used in …
How Chatbot negative experiences damage consumer-brand relationships in hospitality and tourism? A mixed-method examination
Amid rising AI-powered chatbot adoption in hospitality and tourism, this study explores how
chatbot negative experiences shape brand hate and outcomes. Drawing upon stimulus …
chatbot negative experiences shape brand hate and outcomes. Drawing upon stimulus …
The Breaking of Bonds: A Systematized Review of Detachment in Interpersonal and Customer Relationships
This study reviews the concept of detachment in interpersonal relationships by examining its
drivers and outcomes laying the foundation for detachment to potentially be extended to …
drivers and outcomes laying the foundation for detachment to potentially be extended to …
Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study
Climate change has increasingly been recognised and associated with consumer
behaviour: Practitioners are develo** their strategies to reduce environmental …
behaviour: Practitioners are develo** their strategies to reduce environmental …
Breaking the mold: how customer perceived innovativeness sets restaurants apart
Purpose The intense competition among restaurant brands made it difficult to retain and
engage customers. Service innovation can play a vital role to serve this purpose, however …
engage customers. Service innovation can play a vital role to serve this purpose, however …
Why brands fail? Antecedents and consequences of brand hate. A study of fashion industry in Pakistan
A Abbas, AH Shar, MA Junejo - Journal of Managerial …, 2023 - journals.qurtuba.edu.pk
This study uses a descriptive-correlational approach that is both empirically grounded and
practically relevant. Pakistani university students make up a portion of the sample …
practically relevant. Pakistani university students make up a portion of the sample …
Moderating role of perceived justice between employee incivility and consequences of brand hate
Purpose During the past decade, marketing literature has focused on investigating the dark
side of consumer emotions and their behavior. This demands further research for a more in …
side of consumer emotions and their behavior. This demands further research for a more in …
The impact of perceived customer discrimination on negative word-of-mouth: the mediating role of customer embarrassment
Disadvantaged or minority customers are always vulnerable to discriminatory treatment by
service employees. Discrimination against minority customers has become a frequent …
service employees. Discrimination against minority customers has become a frequent …
Brand hate in the cosmetic industry: drugstore versus luxury make-up brands
Purpose Marketing scholars have begun to look at negative emotions that young consumers
could develop toward brands, such as brand hate. Brand hate has experienced exponential …
could develop toward brands, such as brand hate. Brand hate has experienced exponential …