Purpose The present study, underpinned by the stimulus-organism-response (SOR) theory,
aims to examine the impact of packaging semiotics on brand image, perceived brand …

Abstract Knowledge sharing within the academic community is necessary for achieving
academic excellence in today's knowledge-based environment. Knowledge sharing …

In the current consumer context, the trend towards a healthy lifestyle has significantly
increased the demand for healthy foods. This study aims to identify the relationship between …

This study focuses on Saudi domestic tourists visiting Hail province. The objectives of this
study are to explore the perception of tourists regarding Hail province and to identify the …

Previous research has investigated some of the relationships among brand parity (BP),
brand image (BI), brand satisfaction (BS), and brand loyalty (BL). However, there is not a …

This article throws light on different factors that influence customers towards the purchase
decision made in the purchase of cars. The domestic automobile industry places significant …

Penelitian ini bertujuan untuk memprediksi pengalaman merek dan kepercayaan merek
terhadap loyalitas merek: kecintaan merek sebagai variabel mediasi. Data dikumpulkan …

The increasing number of e-money users makes business competition in the industry
increasingly tight. This has an impact on decreasing the number of users on the OVO …

Amaç: Bu çalışmada, marka reklamı (MRR), marka tatmini (MRT), marka deneyimi (MRD) ve
marka sadakati (MRS) ilişkisini ortaya koymak amaçlanmaktadır. Yöntem: Çalışmada nicel …

This study sought to ascertain the general perceptions regarding the significance attributed
to various passenger motor vehicle brands among Generation X, a demographic group that …