As we look to understand future forces that will affect cancer risk, poor dietary patterns,
overweight and obesity are significant concerns. In the past two decades these factors have …

This study examines how consumers in China perceive and respond to company‐
sponsored environmental advertising claims. Based on a survey of 914 Chinese …

Considering advertising as a social actor and cultural artefact, this article analyses the
gender roles portrayed in a total of 667 Chinese and US television commercials from 1996 …

This study examines how environmental claim type may affect the communication
effectiveness of environmental advertising, and how the source country's green image may …

Purpose–The purpose of this study is to explore how different types of environmental claims
may affect the communication effectiveness of environmental advertising. Two two …

This study empirically examines how environmental claim type affects the communication
effectiveness of environmental advertising claims among Chinese consumers, and how two …

This study aims to demonstrate that advertisements and the types of media content related to
consumption and/or originated from the West play a significant role in sha** consumerist …

Ad spending in the Asia-Pacific region is estimated to have reached $210.43 billion in 2018,
or 33.5% of worldwide ad spending (McNair 2018). The importance of Asian markets and …

In this study, we report results from parallel cross-section surveys of probability samples from
the two largest cities in China. We pose two questions; What are consumerist value …

Burgeoning consumerism in transitional economies has significant implications for both
multinational corporations and local companies. Based on a survey of four cities in mainland …