In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

Abstract The extended Theory of Planned Behavior (TPB) incorporates environmental
concern, a critical variable in green marketing literature, intending to achieve triple bottom …

This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

The present research attempts to understand the young consumers' intention toward buying
green products in a develo** nation; India. The study has used the Theory of Planned …

The green consumption among individuals can be an effective way to minimize the negative
impact of consumption on the environment. The research related to green consumption …

Consumers' increased knowledge and awareness of environmental issues have not
translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon …

This research aims to investigate tourists' sustainable consumption values and choice
behaviour regarding green products in Europe by integrating the Theory of planned …

The purpose of this empirical study is to operationalize the relationship of cognitive factors
influencing on green purchase intention directly and indirectly via the mediating role of …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …