Showing the impact of pro-environmental behavior is crucial to its adoption. In this paper, we
introduce behavioral impact messages, which attempt to persuade people by displaying …

Many firms use social media marketing and implement different message frames as a
strategy to persuade consumers, enhance engagement, and to purchase their products …

Based on prospect and mindset theories, this study explores the joint effects of gain (vs.
loss) message framing and fixed (vs. growth) mindset on the “willingness of consumers to …

Municipal solid waste management now relies on individuals to dedicate time to sorting and
separating their garbage from recyclable waste. However, despite good intentions, not all …

Brand activism is a widespread phenomenon, yet strategies for leveraging activism
messages to yield positive consumer responses and enhance brand equity are not well …

Food waste significantly contributes to complex socioeconomic and environmental
problems. The tourism sector is not immune to these sustainability challenges. This research …

The present study endorses the point of purchase (POP) as a 'decision point'for the
distribution of misshapen fruits and vegetables (FVs) and a contributor to reducing food …

Esports is a professionalized form of organized video game competition. Despite
professional esports as the current dominant mode, amateur esports is emerging as the next …

How news media, such as newspapers and magazines, is consumed has dramatically
changed due to technological developments, such as mobile and high-speed Internet …

Surplus foods are fresh raw material of food that has not been processed, and a large
number of surplus foods are discarded and wasted every day. As a new business model, a …