This article surveys the voluminous economic literature on commodity bundling. While
bundling has been widely studied, the vast majority of the literature has focused on …

Retailers and manufacturers widely use Internet retailing as part of a multichannel promotion
and distribution strategy. The rate at which site visitors convert to customers is low for online …

Smart TV has been highlighted as a new platform of broadcasting, powered for the last five
years by its own application store as well as by internet-based contents. However, recently …

In this paper, we model a fully covered duopoly market in which two firms offer a
differentiated information product that exhibits positive network effects and a complementary …

We propose a model to design bundles' composition under competition, quantifying its effect
in terms of profit and market share in a game among competing firms. According to our …

The emerging field of data analytics and the increasing importance of data and information
in decision making has created a large market for buying and selling information and …

In this paper, we analyse a service provider's mixed bundling problem for services such as
sporting events or holiday packages. Pursuing the objective of maximising total revenue, the …

Product bundle pricing is a pricing strategy in which several products, services, or any
combinations of them are presented to the customers as a single package with a single …

The development of logistics has offered a wide range of new business opportunities for
transport operators. Ship** lines have been taking advantage of these opportunities and …

We analyse optimal pricing for a retailer that sells two products using a mixed price bundling
strategy. We consider substitutable products, where there is a disutility associated with …