Firms are often reluctant to share data because of mistrust, concerns over control, and other
risks. Multi-party computation (MPC) is a new technique to compute meaningful insights …

Business models are not only necessary for entrepreneurs starting a company but also for
established companies wishing to sustain a competitive advantage. Knowing when or how …

Data sharing through data marketplaces, which rely on a Trusted Third Party (TTP), can
benefit businesses and society. However, many companies and consumers are increasingly …

This chapter investigates the role of user data in creating value propositions within digital
wellness business models and the implications for consumer privacy. We examine user …

A competitividade das organizações normalmente está associada à capacidade de criação
de valor, neste sentido, alternativas que visam à proposição de valor tem sido foco de …

This article envisions the use of context-awareness to improve single sign-on solutions
(SSO) for mobile users. The attribute-based SSO is expected to increase users' perceived …

With the world now becoming a global village, most business have over the years migrated
their businesses online commonly known as e-commerce. Though this new technology …

Privacy-preserving technologies could allow data marketplaces to deliver technical
assurances to companies on data privacy and control. However, how such technologies …

Today the competition among enterprises is no longer confined to competition on products
and services. Innovative business models have started to gain a great significance to …

Mobile commerce application which provides ability to customers for paying through mobile
device for goods and services is known as Mobile Payment System. This mechanism …