Toward advancing theory on creativity in marketing and artificial intelligence

N Ameen, GD Sharma, S Tarba, A Rao… - Psychology & …, 2022 - Wiley Online Library
Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

The philosophy of creativity

B Gaut - Philosophy Compass, 2010 - Wiley Online Library
This paper surveys some of the central issues in the philosophy of creativity and argues that
an adequate treatment of them requires attention to the rich psychological literature on …

[HTML][HTML] Introduction to Bayesian Mindsponge Framework analytics: An innovative method for social and psychological research

MH Nguyen, VP La, TT Le, QH Vuong - MethodsX, 2022 - Elsevier
Abstract The paper introduces Bayesian Mindsponge Framework (BMF) analytics, a new
analytical tool for investigating socio, psychological, and behavioral phenomena. The …

Emotional intelligence and creative performance: Looking through the lens of environmental uncertainty and cultural intelligence

M Darvishmotevali, L Altinay, G De Vita - International Journal of Hospitality …, 2018 - Elsevier
Despite the need to better understand the relationship between employee creativity and
emotional intelligence, research remains scant and ambiguous. We examine the effect of …

Creative adaptability: Conceptual framework, measurement, and outcomes in times of crisis

H Orkibi - Frontiers in psychology, 2021 - frontiersin.org
This article presents the framework and explores the measurement, correlates, and
outcomes of creative adaptability (CA), proposed here as the cognitive–behavioral …

Creativity and mental disorder: family study of 300 000 people with severe mental disorder

S Kyaga, P Lichtenstein, M Boman… - The British Journal of …, 2011 - cambridge.org
BackgroundThere is a long-standing belief that creativity is coupled with psychopathology.
AimsTo test this alleged association and to investigate whether any such association is the …

[BOK][B] Teaching tactical creativity in sport: Research and practice

D Memmert - 2015 - taylorfrancis.com
Creativity is an essential component of sport performance. The player who can make
decisions that are both unexpected–and therefore less easily predicted by his/her opponent …

How creativity in STEAM modules intervenes with self-efficacy and motivation

C Conradty, SA Sotiriou, FX Bogner - Education Sciences, 2020 - mdpi.com
Many current curricula, in going beyond traditional goals, increasingly foster creativity in
science classrooms, declaring creativity a core skill of the 21st century. For enhancing …

The spawns of creative behavior in team sports: A creativity developmental framework

SDL Santos, D Memmert, J Sampaio… - Frontiers in psychology, 2016 - frontiersin.org
Develo** creativity in team sports players is becoming an increasing focus in sports
sciences. The Creativity Developmental Framework is presented to provide an updated …

[PDF][PDF] Relationship of creative thinking with the academic achievements of secondary school students

MN Anwar, M Aness, A Khizar, M Naseer… - … Journal of Education, 2012 - academia.edu
The major purpose of the present study was to explore the relationship between Creative
Thinking and Academic Achievements of Secondary School Students. The study was …