Influencer marketing: a sco** review and a look ahead
The interdisciplinary nature and rapidly expanding literature stream devoted to influencer
marketing makes it difficult to stay abreast of the current research while simultaneously …
marketing makes it difficult to stay abreast of the current research while simultaneously …
The impact of cultural memory and cultural identity in the brand value of agricultural heritage: A moderated mediation model
Q Zheng, S Zhang, J Liang, Y Chen, W Ye - Behavioral Sciences, 2023 - mdpi.com
Improving the brand value of agricultural cultural heritage can promote the development of
the local social economy. Meanwhile, cultural memory and brand value are inseparable …
the local social economy. Meanwhile, cultural memory and brand value are inseparable …
[كتاب][B] Influencer: The science behind swaying others
TB Cornwell, H Katz - 2021 - library.oapen.org
The influential are no longer only those with celebrity status–but until now there has been no
authoritative resource on the theory and practice of influencer marketing. This book will …
authoritative resource on the theory and practice of influencer marketing. This book will …
Radiografía de los micro-influencers en la economía de las plataformas digitales: Insatisfacción, trabajo gratuito y desigualdad en la retribución
Introducción: Los influencers se han convertido en nuevos prescriptores y trabajadores
digitales que construyen comunidades digitales sólidas para los anunciantes. Los …
digitales que construyen comunidades digitales sólidas para los anunciantes. Los …
Decoding enterprise digital transformation: A multi-theoretical exploration
The concept of Enterprise Digital Transformation (EDT) is increasingly capturing the
attention of both academic and business communities. Through a critical examination of the …
attention of both academic and business communities. Through a critical examination of the …
Content creators and the field of advertising
Carlos is a thirty-four-year-old university lecturer based in Santiago, Chile. He started
creating content online—specifically on a blog—to share his interest in fashion, commenting …
creating content online—specifically on a blog—to share his interest in fashion, commenting …
The festival customer experience: a conceptual framework
Purpose The purpose of this paper is to contribute to the conceptualisation of the festival
customer experience by proposing a new framework based on three interrelated concepts …
customer experience by proposing a new framework based on three interrelated concepts …
Storying my body in bits and bytes
MJ Doshi - Communication Studies, 2024 - Taylor & Francis
This study shows how cyberautoethnography can be used to critically interrogate and make
sense of how technology and attendant artifacts shape our understanding of embodiment …
sense of how technology and attendant artifacts shape our understanding of embodiment …
Nuevas estrategias de promoción en las Industrias Culturales. El lanzamiento en TikTok del álbum Motomami de Rosalía
Rosalía es uno de los grandes iconos musicales actuales y ha centrado buena parte de sus
esfuerzos comunicativos en redes sociales. Este trabajo analiza la promoción en TikTok de …
esfuerzos comunicativos en redes sociales. Este trabajo analiza la promoción en TikTok de …
Being a “Global Music Platform”: Platform Work in Light-Tech Capitalism
While the literature on music digital platforms has focused mainly on the consequences of
production and consumption, few works have looked at platformization from the perspective …
production and consumption, few works have looked at platformization from the perspective …