A practical review of electroencephalography's value to consumer research
Electroencephalography (EEG) offers insights into the neural responses of consumers to
marketing stimuli which can be used to evaluate the effectiveness of such stimuli in directing …
marketing stimuli which can be used to evaluate the effectiveness of such stimuli in directing …
Neurociencia y comportamiento del consumidor: análisis estadístico de su evolución y tendencias en su investigación
AMB Rodríguez, PLD Hurtado… - Cuadernos …, 2022 - revistas.unbosque.edu.co
La neurociencia del consumidor examina el comportamiento del cerebro ante los diferentes
estímulos que producen las marcas con el fin de poder determinar cuáles son los …
estímulos que producen las marcas con el fin de poder determinar cuáles son los …
A Review on the Use of EEG for the Investigation of the Factors that Affect Consumer's Behavior
This literature review surveys research papers that focused on the use of
Electroencephalography (EEG) to study the impact of different factors in consumer behavior …
Electroencephalography (EEG) to study the impact of different factors in consumer behavior …
Deep learning for neuromarketing; classification of user preference using EEG signals
M Alimardani, M Kaba - 12th Augmented human international …, 2021 - dl.acm.org
The present study investigates the applicability of deep learning methods in EEG
neuromarketing prediction tasks, compared to traditional machine learning approaches …
neuromarketing prediction tasks, compared to traditional machine learning approaches …
Multi-channel EEG-based classification of consumer preferences using multitaper spectral analysis and deep learning model
H Göker - Multimedia Tools and Applications, 2024 - Springer
Neuromarketing relies on brain-computer interface technology to understand consumer
preferences for products and services. Marketers spend approximately 400 billion dollars …
preferences for products and services. Marketers spend approximately 400 billion dollars …
[HTML][HTML] Personal authentication and cryptographic key generation based on electroencephalographic signals
Brain signals have recently been proposed as a strong biometric due to their characteristics
such as, uniqueness, permanence, universality, and confidentiality. There are many factors …
such as, uniqueness, permanence, universality, and confidentiality. There are many factors …
Effect of ambient scent temperature on food choice: perspectives from the construal-level theory and sensory marketing
DTA Nguyen, L Hsu - British Food Journal, 2024 - emerald.com
Purpose As humans are influenced by their environment, this study explores how different
construal levels of ambient scent temperature affect consumers' food choices …
construal levels of ambient scent temperature affect consumers' food choices …
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
The aim of this study is to conduct a systematic review of the literature on consumer curiosity
and its impact on consumer behavior. The “Scientific Procedures and Rationales for …
and its impact on consumer behavior. The “Scientific Procedures and Rationales for …
Neural Bookmarks: Information Retrieval with Deep Learning and EEG Data
G Bruns, M Haidar - Proceedings of the AAAI Conference on Artificial …, 2024 - ojs.aaai.org
In neural memory decoding, a concept being mentally recalled is identified using brain data.
Recently, the feasibility of neural memory decoding with EEG data has been demonstrated …
Recently, the feasibility of neural memory decoding with EEG data has been demonstrated …
[HTML][HTML] Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges
The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …
products and how they are advertised. In this context, neuromarketing seeks to enhance the …