Social media has recently gained tremendous fame as a highly impactful channel of
communication in these modern times of digitised living. It has been put on a pedestal …

The ongoing rapid expansion of the Word Wide Web (WWW) greatly increases the
information of effective transmission from heterogeneous individuals to various systems …

Distance learning—that is, providing education to students who are separated by distance
and in which the pedagogical material is planned and prepared by educational institutions …

Over the past decade, social media platforms have penetrated deeply into the mechanics of
everyday life, affecting people's informal interactions, as well as institutional structures and …

CRM has traditionally referred to a company managing relationships with customers. The
rise of social media, which has connected and empowered customers, challenges this …

Social networks have become an additional marketing channel that could be integrated with
the traditional ones as a part of the marketing mix. The change in the dynamics of the …

This paper explores the implicit assumption in the growing body of literature that social
media usage is fundamentally different in business-to-business (B2B) companies than in the …

Innovative marketers can now leverage augmented reality to craft immersive brand
experiences, create more interactive advertising, and enable consumers to experience …

Social media applications—including collaborative projects, micro-blogs/blogs, content
communities, social networking sites, and virtual worlds—have become part of the standard …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …