The emergence of social media and Web 2.0 technology has enormously transformed
people‟ s lives, creating new ways to connect, collaborate and socialize. and with the …

Social Commerce is a new form of online commerce that utilizes social media technology.
Individuals and companies have become interested in utilizing Social Commerce. But, S …

Purpose As a derivative model of e-commerce, social commerce has received increasing
attention in recent years. Empirical studies on social commerce have examined the key …

In the last few years, the use of social networking sites (SNSs) increased and dramatically
involved in our daily life activities. Users reliably communicate and share information …

With recent developments in e-commerce and social networking sites, social commerce has
emerged as a new business model. S-commerce refers to the purchasing and selling of …

SMEs need to pay attention to several factors so that customers and SMEs can continue to
use S-Commerce. The obstacle faced by SMEs is that they cannot consistently use S …

The rising popularity of social media is causing a shift from traditional to digital media in
advertising and marketing communications. It also affects a trend towards advanced social …